An unusual ad has been catching the attention of TTC passengers this Friday morning with its off-brand font, low-res stylings and unconventional installation.

Someone appears to have taped two long, white pieces of paper atop an illuminated ad panel inside a Toronto subway car sometime early Friday.

On the paper is printed a rather lengthy message, for an ad, and one of the transit commission's own campaign titles "The TTC Way." But this is no ad for the TTC itself (if the presence of Ontario Premier Doug Ford didn't tip you off).


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